Whatever they’re called --- seniors, elders, boomers, geezers --- when the travel industry needs an economic boost, the No. 1 market is senior, especially retirees who have money to spend and time to burn. They’ll go anywhere, usually with a determination and enthusiasm unmatched by other age groups.

John Hilferty has been writing the Senior Traveler column, published in newspapers since3 1993. The column was awarded a Gold Medal for outstanding travel writing in newspapers by the Mature Market Research Center in 1998, a Silver Medal in 2000, and a Silver Medal in 2004.

Does your company or tourist agency offer discounts and special packages to age-specific senior travelers? Send information to

Newspapers, daily or weekly, which are interested in publishing the syndicated monthly columns, please contact John Hilferty at, phone 802-496-3296, or fax 802-496-6578.

Click here for examples of Senior Traveler columns

All photos © Ellie Hilferty

Page updated June 11, 2008