called --- seniors, elders, boomers, geezers --- when the travel industry needs an economic boost, the No. 1 market is senior, especially retirees who have money to spend and time to burn. They’ll go anywhere, usually with a determination and enthusiasm unmatched by other age groups.
John Hilferty has been
writing the Senior Traveler column,
published in newspapers since3 1993. The column was
a Gold Medal for outstanding
travel writing in newspapers by the Mature Market Research Center in 1998,
a Silver Medal in 2000, and a Silver Medal in 2004.
Does your company or
tourist agency offer discounts and special packages to age-specific
senior travelers? Send information to firstname.lastname@example.org
Newspapers, daily or weekly, which are interested in publishing the syndicated monthly columns, please contact John Hilferty at email@example.com, phone 802-496-3296, or fax 802-496-6578.
Click here for examples of Senior Traveler columns
photos © Ellie
June 11, 2008